Study of the search advertising market of Ukraine: 2.6 billion UAH for half a year

A study of the search advertising market of Ukraine has been presented by UIA Committee on Internet advertising, jointly with SimilarWeb company. According to this study, in the first half of 2018 the size of this market exceeded 2.6 billion UAH (advertisers’ funds, spent on advertising in search engines).

According to the authors of the study, a total amount of funds, spent on Internet advertising (media and search ads in aggregate), is close to the amounts of TV advertising.

This amount was calculated based on average cost per click, number of clicks from paid search and amount of search advertising in Ukraine.

In recent years, according to the research, there is a trend towards increasing the share of mobile devises for such kind of advertising:

The most popular category in such advertising in the first half of 2018 is purchases, business and industry:

The total amount of online advertising in Ukraine the first half of 2018 is estimated at 3.7 billion UAH:

Let us remind you that at the end of August the service of programmatic-purchases Admixer. TradeDesk has launched sales of advertising on interactive displays, located in the Ukrainian shopping malls.