All-Ukrainian Advertising Coalition has issued the agencies rating. The leaders are Fedoriv, Havas Engage and Carat

All-Ukrainian Advertising Coalition (AAC) has published a rating of Ukrainian agencies for 2018. The results of AAC are posted on their website.

The coalition has compiled a rating based on an anonymous survey of members of the jury of Effie Awards Ukraine, who represent Ukrainian advertisers. 92 companies took part in it. AAC has compiled ratings in three categories: Creative, Media, Marketing Services and PR.

  • Fedoriv agency became the winner in the “Creative” category, it received the votes of 35% of the respondents. The top three are Banda (28%) and BBDO (27%).
  • The first place in the “Media” category was taken by Carat (30%). Behind them are Maxus Sigma (15%), Optimum Media OMD and Starcom (14% each).
  • Havas Engage agency (17%) appeared in the first-place ranking in the category “Marketing services and PR”. The second and third places were shared by Adsapience and Talan group with an indicator of 10%.