SMRK Fund invests another $200k in Ukrainian fashion group Love&Live

In November 2019, SMRK fund invested $200,000 in the Ukrainian company Love&Live Fashion Group, Crunchbase reports.

About the project

The total investment in the Love&Live Fashion Group has reached $600,000. In June, SMRK raised $400,000 in seed round funding. This was an experiment for the fund, as IT is not the company’s main focus.

  • Love&Live Fashion Group is a Ukrainian group of fashion brands with an office in Kyiv.
  • It includes brands of clothes, shoes, and accessories Love&Live, Katarina Ivanenko, and others, as well as the marketplace of Ukrainian brands Shopping Mall.
  • Founders of the company: Ukrainian entrepreneur Oleksii Omelianchuk and designer, photographer Kateryna Ivanenko.

Application of the funds raised

Andriy Dovzhenko, SMRK partner, told AIN.UA about how the new funds will be spent:

Love&Live received additional investments from us to test the concept of an offline store and prepare to enter overseas markets.

The first round was conducted to fund expansion on the local market and the growth of online sales.