Ethnicity estimate is a new Instagram trend from the Gradient app

The Gradient app has gone viral again. Previously, it offered to find out which of the celebrities a user looks like. The new feature allows you to pass a ‘DNA test’ and get your ethnicity estimate.

The application is available for download on iOS and Android. To find out “your historical roots,” click “Try” and upload a photo. After analyzing it, you can save it to a gallery and publish it to social networks.

This is not Gradient’s first viral success. In September 2019, the app got into the App Store top in Ukraine in two days, and in October, it reached the first place in the USA thanks to the function “Which celebrity do you look like?”

Ukrainian roots

The cofounders of Gradient are Ukrainian Vladislav Urazov and Russian Bogdan Matveev. Previously, they worked together on the Teleport project, a viral photo editor for hair dyeing. In 2017, Snap acquired the app for $8 million.

And their partners incorporated a new company – Ticket to the Moon, Inc. with registration in the U.S. state of Delaware. There, Urazov is a chief executive officer and Matveev is a chief technical officer. The VC.RU profile reports that in 2019, the company had about 15 developers from Moscow and Odessa.