Petcube and Jammy win the Red Dot Award in Product Design

Petcube pet camera and a portable guitar Jammy won the Red Dot Award 2020. The startups were awarded in the Product Design category.


The awards were given for two models of pet cameras: Petcube Bites 2 and Play 2, released in 2019. The innovative design was created by Ozero studio, which separated from Petcube but is engaged in the design of the company’s products.

Petcube Bites 2 can record Full-HD videos, has a 160° wide-angle view, and treat dispenser, which “throws” pieces of dry food at different distances. Amazon Alexa’s voice assistant is also built into the camera. In Petcube Play 2, the company changed the mechanical platform and made laser movements smoother.

In 2018, Petcube Bites of the first generation were already awarded the Red Dot Award for the best product design.


Jammy is a portable digital MIDI guitar that fits in your backpack. When connected to a DAW (digital audio workstation) on your computer or smartphone, it can sound like any instrument. The guitar can be directly connected to headphones or a guitar amplifier.

Jammy received the Red Dot Award for its futurism and references to guitar classics in design, as well as its modular design.