Tallinn-based So.Fa.Dog closes an investment round of $714K

So.Fa.Dog, an Estonian startup, a video news mobile app, has closed an early investment round of $714K from 32 investors, including the CEO of LHV Group Madis Toomsalu, entrepreneur Kristjan Mitt, Planet 42 founders Eerik Oja and Marten Orgna with participation from employees and the founders of the company.


Founded in 2020 by Lauri Meidla and Mihkel Oja, So.Fa.Dog created a mobile app that provides 10-second video news. So.Fa.Dog visualizes and condenses news. For users. Not for advertisers. Not for owners. For users. Showing news in a 10-second video format, it gives an opportunity for interaction and also speeds up the news consumption process for the users. Also, So.Fa.Dog’s app offers different categories such as scientific discovery, global economy, art, and fashion.

Team of So.Fa.Dog wants to use the funds to expand its platform internationally. To date, So.Fa.Dog already has more than 40 people from different nationalities. The app is available on App Store and Google Play.

Co-founder of the company, Lauri Meidla said: 

“We are very lucky to have ‘hot investors’ on board who believe in us and help us develop and fine-tune the product. Thanks to their and our customers’ feedback we have made our news clips more visually appealing, engaging, and have improved the overall user experience. With the help of these investments, more improvements in the journalistic quality and functionalities of the app lie ahead and we’re very excited for the upcoming months.”