CHEQ buys click-fraud prevention company ClickCease
Israeli AI-driven cybersecurity company CHEQ has announced the acquisition of ClickCease, a provider of pay-per-click fraud prevention software. This move will strengthen the position of CHEQ in the fraud prevention market and expand its pool of clients by adding small-and-medium businesses, local service providers and freelancers, stays in the company’s statement.
Founded in 2016 by Guy Tytunovich, Ehud Levy, and Asaf Botovsky, CHEQ develops autonomous technology for brand safety and ad-fraud prevention. It offers cybersecurity driven ad-verification to big brand advertisers and media agencies across the globe. The company has offices in New York, LA, Chicago, Tokyo, Shanghai, Sydney, and Tel Aviv.
Tel Aviv-based company ClickCease was founded in 2014 by Yuval Haimov and Ilan Missulawin. It offers software that prevents fraudulent clicks and is aimed to mitigate invalid ad-clicks driven by botnets, web-crawlers, click-farms and other sources.
“We’re very proud of what we’ve achieved thus far in becoming the leading player in click-fraud prevention. Joining CHEQ will help solidify our market-leading position and will create exciting new growth opportunities,” Haimov maintains.