French MarTech Sendinblue raises $160 million in funding

Paris-based Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B round. The round was led by Bridgepoint, Bpifrance, BlackRock with participation from existing investor Partech. Sendinblue has raised a total of $197.7M in funding over 5 rounds, Crunchbase reports. 

Founded in 2012 by Armand Thiberge, Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers, and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation. The company`s mission is to make the most effective marketing channels accessible to all businesses. 

The investment will allow Sendinblue to accelerate product innovation and successfully expand in the North American market. Since 2018, Sendinblue has experienced 100% year-over-year growth in the U.S. and now serves more than 180,000 customers across 160 countries. Since its 2017 funding round, Sendinblue has expanded from 100 to 400 employees globally, opened offices in Toronto, Seattle, Berlin, and Noida, as Sendinblue reports.

Armand Thiberge, founder and CEO of Sendinblue, said:

“In the wake of the pandemic, small and medium-sized businesses have been forced to be nimble to grow and even to survive. As a result, there’s been a stronger demand for tools that allow businesses to reach their customers more quickly and effectively. At Sendinblue, it’s not business as usual. We know it’s survival of the fittest and the most agile. Our products help that happen.”