Berlin-based startup Razor raises €25M to acquire and scale Amazon brands

German startup Razor has closed a new €25 million Series A round. €10 million will be contributed by the existing investors including Alexander Kudlich, founder of 468 Capital, Florian Leibert, founder of Mesosphere, Presight Capital, Global Founders Capital, and Redalpine VC funds, another 15 million – came through debt financing from Claret Capital.

Razor Group-1
Razor Group Team in Berlin

Razor Group is a consumer holding that acquires and scales merchants brand stores that sell on Amazon. It was founded in August 2020 by Tushar Ahluwalia and Jonas Diezun, Headquartered in Berlin, Razor already has offices in London and New Delhi, and employs 35 people. The startup does not hide that it was inspired by Thrasio, the US company that became a unicorn in record time. It has a turnover of $300 million and over 6,000 products. 

As Razor claimed in its statement, the market is full of companies wanting to acquire Amazon dealers who are willing to sell their business. There are three such startups only in Germany – Sellerx, Thirstii and Zeelos. But Razor Group is determined to continue its growth. Currently, the startup two stores in its portfolio with an expectation to grow to eight stores by the end of 2020, and to 30 stores nest year, Ahluwalia said.