Finnish-Ukrainian startup PromoRepublic raises $1.5 million

PromoRepublic, a Finnish-Ukrainian startup, has raised $1.5 million and also hired Steve Johnson, former VP of Hootsuite, to join the team, Forbes reports.

According to Max Pecherskyi, co-founder of PromoRepublic, the funding will go toward the development of an enterprise product and strengthening the Sales and Marketing department in the U.S. The company has 12 job openings, including ones in Ukraine.


The sum of investments raised amounted to $1.5 million. The round was led by Innovestor, an early-stage venture capital investor with the largest venture portfolio in Finland.

The Finnish government organization Business Finland, Genesis Investments, and a group of business angels: Andres Mihalovits, Paul Melin, and Murat Abdrakhmanov also participated in the round.

What does PromoRepublic do?

PromoRepublic is a software-as-a-service company that provides social media marketing tools for multi-location brands, helping them maintain consistent identity and messages across all their franchises.

The startup is monetized through a subscription model with a monthly fee for the service.

The company is headquartered in Helsinki, and the development office is located in Kyiv. According to Max Pecherskyi, the startup team now consist of 50 people, 40 of whom are in Ukraine, and the rest – in Finland, England, and the U.S.