AppLovin acquires Berlin’s startup Adjust for $1B

The US mobile apps technology company AppLovin announced it has bought German mobile app measurement and marketing startup Adjust. The companies did not reveal the purchase price, but, as reported by Bloomberg’s source familiar with the deal, it was valued at $1 billion. 

Adjust has developed an app marketing platform since 2012 when it was founded by Christian Henschel, Manuel Kniep and Paul Müller. Its solutions include attribution and measurement, fraud prevention, cybersecurity and marketing automation tools. More than 50,000 apps worldwide including Viber, LINE, and Tencent rely on Adjust’s solution to promote and protect their brands.

AppLovin is a game publisher and marketplace for other mobile apps. By providing developers with an integrated set of solutions, it enables them to monetize, analyze and publish apps. As the company claims, its platform has 420 million daily active users and reaches more than 1.5 billion devices monthly.

As a result of the deal, Adjust will continue to operate as an independent company and develop its brand and culture, the CEO at AppLovin Adam Foroughi says. Both companies will continue working on creating and improving the tools for customers to help them in the growth of their businesses.