Berlin’s startup Branded secures $150M to take Amazon brands to the next level

Branded, the Amazon brands consolidator, has secured $150 million in a round led by Target Global. Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures and Vine Ventures, as well as angel investors including business leaders and former executives from Amazon, Walmart, Alibaba and Lazada also participated. 

Branded is building a global digital consumer products platform that acquires and invests in e-commerce and marketplace brands on Amazon to help them to grow. Besides the capital, the startup provides brands from the home, lifestyle and leisure categories with marketing, financing, business development and operations expertise. 

Branded was launched in mid-2020 by CEO Pierre Poignant, Ben Kaminski, who is also a Partner at Target Global, Michael Ronen. The startup has already acquired 20 brands across Europe, the USA and Asia, making some of them the largest FBA sellers on Amazon. As TechCrunch writes, the name of those brands are undisclosed, but it is known that their combined gross revenues are approximately $150 million.