Ukrainian Apostera develops mixed reality assistant for Audi Q4 e-tron
The new Audi Q4 e-tron, equipped with the so-called mixed reality technology, has recently appeared in the market. It is a unique product in the automotive market, and it was created by a product company from Ukraine, Apostera, as representatives of the company told AIN.UA.
About the technology
Mixed reality solves an important problem in driving, which arises when navigating a car. In simple terms, the solution introduced by Audi Q4 e-tron can be described as a head-up display: driving directions are projected not on the virtual map on the phone but on the reality that the driver sees in front of them while driving. This way, they don’t have to take their eyes off the road all the time to check the map on their phone.
Mixed Reality is different from augmented reality. MR shows a driver augmented objects based on the current situation without overlapping objects important to the driver, such as a pedestrian or another car. The standard AR doesn’t take that into account.
The technology obtains information on the road and the environment from the sensors built into the vehicle and creates a mixed reality in real time based on sophisticated tracking and prediction algorithms. The already completed picture is projected on the windshield by means of a so-called head-up display.
Today, Apostera’s mixed reality technology is already introduced in the all-electric Audi Q4 e-tron and Audi Q4 e-tron: Sportback.
Apostera is a Ukrainian product company headquartered in Munich. The company employs about 100 people. The company has development offices in Kyiv, Odesa, St. Petersburg, Detroit, San Francisco, Shanghai, and Seoul.
The company’s main staff is located in Ukraine.
Why it matters
Mixed reality technology is a new step in the development of the automotive industry, and currently, there are very few cars with such a solution. Ukrainian Apostera is one of the leading developers in the field of AR navigation. The company creates systems for the largest automotive concerns in Europe, the US, and Asia.