Genesis Investments rebrands to Flyer One Ventures

Genesis Investments has rebranded. Now the VC firm of the Genesis Tech holding is called Flyer One Ventures, as representatives of the company told AIN.UA.

The reasons for rebranding

The new name better reflects the investment strategy of the firm, Flyer One Ventures said. As stated, the new brand will help better convey the values and philosophy that were formed during the three years of existence of the firm — “practitioners invest in practitioners.”

Flyer One Ventures is consonant with the name of the first aircraft in the world made by the Wright brothers, Flyer 1.

“The Wright brothers are practitioners, not theorists. This concept clearly reflects the firm’s positioning. The Wright brothers’ Flyer is about perspective and distance. Both literally (the meters they flew) and figuratively (progress). This idea is reflected by the rectangle in the logo,” the representatives of Flyer One Ventures comment on the rebranding.

About the firm

Since 2018, Flyer One Ventures, under the Genesis Investments brand, has invested $20 million in 24 startups from Ukraine, the United States, Lithuania, Estonia, and Georgia. Together with the firm, a16z, EBRD, Greysoft, 500Startups, Startup Wise Guy, business angels from Bolt, Verv, Pipedrive, and others participated in the rounds.

Among Ukrainian startups that Flyer One Ventures has invested in are Allset, Liki24, Mate academy, AllRight, IntellectoKids, VOCHI, PromoRepublic, and RedTrack.