Fintech Farm raises $7.4M to launch neobanks in 8 countries
Fintech Farm, a British fintech company creating neobanks in emerging markets, has raised a $7.4M investment to develop its new project. The round was led by Flyer One Ventures and Solid, while Jiji, TA Ventures, u.ventures, and AVentures Capital also participated.
The company is going to launch neobanks in eight countries during the next two years.
About Fintech Farm
Fintech Farm is a British fintech company creating neobanks in emerging markets. Its co-founder Dmytro Dubilet co-founded the Ukrainian mobile-only bank Monobank which has become one of the most successful banks in Europe. It has more than 4.5 million users and over $100 million in income in 2021. After Monobank, he set up Fintech Farm with Nick Bezkrovnyy, a former director at KPMG UK, where he led M&A in global fintech, and Alexander Vityaz, a founder of Middleware.
Fintech Farm creates neobanks providing customers with user-friendly mobile apps and credit products for mass audiences and even clients with thin credit histories. In November 2021, Fintech Farm launched Leobank in Azerbaijan, and 100,000 cards have already been issued. Over the next two years, the company plans to enter eight emerging markets spread across Africa and Asia.
Fintech Farm partners with local banks to enter the new market instead of getting its banking license. In each country, neobanks are launched with new names but the same design and mascot — a funny lion with a lilac mane.
“We have a theory that today digital banks have to be not only useful and simple but even entertaining. So we’ve developed our app with beautiful design, useful functions and made it fun to use. There is a cool lion that you meet in the app. Also, there are a lot of nice micro-interactions that bring the UX to the next level. On the other hand, we have one of the best data science teams globally, so we can launch neobanks with credit products from Day 1 and issue credits even to clients with a thin credit history,” Dmytro Dubilet commented.
Nigeria is the next market on the company’s radar, where they expect to launch in the coming months.
“In terms of the credit product, we see an opportunity for a ‘mass credit card’ in Nigeria. Currently, credit cards issued by traditional banks are limited to the upper-middle class. At the same time, APRs of credit offerings from neobanks and alternative lenders may well be over 100%. We are going to fill this gap and accept those customers neglected by traditional banks and offer them fair interest rates,” said Nick Bezkrovnyy.
Along with financial support, Flyer One brings extensive operational expertise in Africa and other emerging markets. Vladimir Mnogoletniy, Flyer One partner and CEO of Genesis, a tech group, which operates a leading African e-commerce platform Jiji, will join Fintech Farm’s board.
“We firmly believe in the long-term potential of emerging markets. Over the past 7 years, we had tremendous success building Jiji — the largest e-commerce platform (on the GMV basis) on the continent and the only sizable e-commerce player in Africa operating near profitability. We were looking for the right partner to enter the second most interesting market — neobanking — on the continent. We believe that Fintech Farm, with its extensive experience, is the right team for the move, and we’re delighted to announce this strategic investment,” said Vladimir Mnogoletniy.
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