HARMAN acquires Ukrainian automotive technology developer Apostera

HARMAN International (the subsidiary of Samsung Electronics), focused on connected technologies for automotive, consumer, and enterprise markets, announced the acquisition of the automotive technology company Apostera. The amount of the deal has not been disclosed.

About Apostera and HARMAN

Apostera is a leading provider of so-called mixed reality solutions for European and US automotive manufacturers. It’s a Germany-based company founded in Ukraine in 2018. You can read the full story about Apostera’s path to success below.

HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. HARMAN employs about 30,000 people across the Americas, Europe, and Asia.

In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

The details of the deal

Apostera’s augmented reality (AR) and mixed reality (MR) software solutions will expand HARMAN’s automotive product offerings and position the company at the forefront of automotive AR/MR experience design.

“HARMAN is dedicated to delivering in-car experiences with the speed and flexibility of consumer technology together with the reliability and performance of automotive-grade solutions,” said Christian Sobottka, President, Automotive Division, HARMAN. “By seamlessly blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience.”

Apostera’s mixed reality solution combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion in a hardware-agnostic software platform. Combined with HARMAN’s digital cockpit product portfolio, these new software solutions will bridge the gap between the physical and digital worlds.  

“We are proud to join HARMAN, a visionary leader in automotive technologies that has been central to the digital transformation of the industry,” said Andrey Golubinskiy, CEO of Apostera. “The scale and reach that HARMAN will bring to our technologies will propel their adoption as the industry benchmark and bring richer in-vehicle experiences to more drivers than ever before.”

Apostera’s employees will join HARMAN as part of the company’s Automotive division.