Finnish e-commerce Upsy Company raises €1.2M

Upsy Company, a Helsinki-based e-commerce product helping small businesses to stay competitive in the market, has raised €1.2 million. Gorilla Capital led the seed funding, EU-Startups informs.

  • Founded in 2021 by Juha Sulkakoski, Upsy Shopping Helper is a SaaS-based solution for digital retailers, that helps people find the product they need and make a purchase decision. Based on Machine Learning and Natural Language Processing Systems, Upsy communicates with the customer like a human to help turn visitors to an online store into buyers

“Upsy improves webshops conversion and boosts average purchase. It acts like a human salesperson, making ecommerce visitors into buyers. The platform works fully automatically and requires no teaching or holding hands,”

Upsy CEO Juha Sulkakoski talks about the platform.
  • Gorilla Capital, a Finnish venture capital early-stage fund, led the seed round. Investors like Korpun Siemen, Sijoittaja Pro’s Investor group, Business Finland, and some private investors also participated in the round.
  • The fresh capital will be used to further product development. Upsy plans to enter new international markets, as well as to improve the AI technology it uses.