Bravery is Ukraine’s new brand from local creatives
On April 8, 2022, the Banda agency, jointly with the Ministry of Digital Transformation of Ukraine, launched an advertising campaign about Ukrainian bravery. As a part of the campaign, banners devoted to Ukrainians’ courage have already appeared in more than 15 countries of the world, reported by representatives of Banda.
The main mission of the project is to capture and spread that Ukraine = Bravery. Specifically, the campaign aims to help Ukrainians “not lose the courage of the first weeks of the war.” As Banda notes, the goal of the international campaign is to share courage with the world and create an image of the country where brave people, brave businesses, and brave ideas live.
“It was important for us to find a message that would be most powerful, both now and in the future. What will resonate better? There is no doubt that it is Ukrainian bravery. We would not have freedom and our country without it. And today, Ukrainian courage is unprecedented—the courage of the military, the courage of people, the courage of our cities. No country in the world is ready to fight with Russia. But Ukraine is fighting, and it is doing this successfully. Now the whole world is fascinated by Ukrainian bravery. It is our DNA. Now everyone knows that bravery is to be Ukraine,” commented Pavel Vrzheshch, founder of the Banda agency.
You can see Ukrainian courage all over the world. At the time of writing, billboards with pictures of Ukrainians are already in Poland, Germany, Italy, Austria, the Netherlands, Great Britain, Canada, Spain, Denmark, Lithuania, Latvia, Estonia, Romania, Bulgaria, Sweden, Switzerland, the United States, and Norway.