Ajax Systems expands into the Australian market
Ajax Systems, the Ukrainian security system manufacturer, has started sales in Australia. The company launched a partnership with its first official distributor in the region, NAS Australia. Under this agreement, NAS Australia will be able to provide Ajax professional security systems to its customers in the region.
“From the very beginning, the highly competent team of NAS Australia has guided us through the local market complexity and specifics, helping us prepare for the next significant geographical expansion. Together, with NAS’s solid national branch network and our world-class technologies and solutions, we will definitely drive and strengthen the Australian security market,”Dmytro Shchebetenko, Regional Sales Director, MEA & APAC at Ajax Systems
- NAS Australia is a Queensland family-owned and operated wholesaler of cutting-edge TV reception, custom installation, and security products established in 1982. NAS has recently implemented an active product diversification strategy that has seen them partner with many reputable brands in the CCTV, Security, Access Control, Home Theatre, Home Automation, Enterprise Wi-Fi, and Data industries.
- Specifically for the local market needs, the manufacturer also changed the LED indicator color in Ajax StreetSiren to blue since the red one is commonly used for fire detectors in Australia.
- Ajax Systems officially entered the Australian market in 2022. With FCC and IC certificates received, the company is currently working towards growing its presence in the regions where the 915 MHz frequency band is used. This certification also opened Ajax the doors to the US market this year.
- Ajax Systems is the largest security system manufacturer in Europe established in Ukraine. The product range consists of over 50 wireless and wired devices for ultimate indoor and outdoor security. Today, Ajax reliably protects over 1.500.000 people in 130 countries across the globe.