Banda, Bickerstaff.734, and Saatchi&Saatchi Ukraine win Cannes Lions Awards
Three Ukrainian projects have won silver and bronze awards at the Cannes Lions International Festival of Creativity 2022, which began on June 20 and will run for four days.
Banda Agency got a silver Cannes Lions award for its projects on the identity of the Chornobyl exclusion zone
Banda Agency created the branding for the Chornobyl exclusion zone in February 2021. The new logo is a way to remind people of the worst nuclear tragedy in history that happened on April 26, 1986, near the city of Chornobyl in the Ukrainian Soviet Union.
The center of the image is a black octagon — in the shape of the fourth reactor that exploded. The octagon will appear slimmer every year to represent the changes in the exclusion zone until it disappears completely.
“This means that people will eventually lose the ability to see the direct consequences of the disaster. We decided to create an Exclusion Zone branding to attract the attention to the disappearance of sites of memory. We want people to have time to see everything for themselves and learn an important lesson: every action has consequences,”Banda Agency explained the idea of its project.
Bickerstaff.734 won bronze Cannes Lions award for its projects on the identity of the island of Khortytsia
The creative agency Bickerstaff.764, jointly with BigCityLab, presented a new branding of the Ukrainian island of Khortytsia in August 2021. The main idea behind it was the desire to share the story of this island from a new angle and create a sense of immersion in the depths of its history.
Saatchi&Saatchi Ukraine got bronze Cannes Lions award for its Motherland Pride project
As part of the Motherland Pride campaign launched in 2020, Saatchi&Saatchi Ukraine, together with KyivPride, transformed the communist statue symbolism — from the protection of Soviet values to human rights protection and raising awareness on gender equality.
The project’s goal was to bring awareness to the online Pride events across the country during the COVID-19 pandemic when the major online activities involved only LGBTQ+ community representatives.