Austrian software company Pimcore raises $12M in a Series B round

The Salzburg-based software platform Pimcore announced the completion of a $12 million Series B round to fund its global expansion and further development. The round was led by German tech growth fund Nordwind Growth

• Founded in 2013 by Bernhard Rusch and Dietmar Rietsch, Pimcore is an open-source software platform for managing data and customer experiences for any channel, device, or industry. The platform offers integrating product information, content, and digital asset management, as well as e-commerce functionalities.
• Since its launch, Pimcore has served 100,000 customers across 56 countries. The company claims that the platform will disrupt the traditionally legacy-driven data and experience management industries, as product information and master data management market segments will grow 14% by 2027.

“All innovation in recent years in areas such as cloud computing, big data, and artificial intelligence have happened in open-source ecosystems. It has become the primary engine of innovation around the world. We’re looking forward to extending these capabilities to current and future customers in 2023 and beyond,”

Dietmar Rietsch, CEO of Pimcore, commented the investment.

• The fresh round was led by German-based growth fund Nordwind Growth that invests in companies operating in the business products and services sectors.
• The fresh funding will allow Pimcore to expand globally, to commercialize the open-source platform and to develop the data and experience management capabilities for enterprises.