Vercel acquires Splitbee, an Austrian analytics and conversion platform

The San Francisco-based platform for frontend developers Vercel has acquired Austrian all-in-one analytics and conversion tool Splitbee. The companies do not disclose the amount of the deal.

• Founded in 2020 by Tobias and Timo Lins, Splitbee is an all-in-one analytics and conversion tool that tracks the user’s experience on the site and helps to optimize online businesses. With user-triggered events and simplified A/B testing, the tool provides key insights on user behavior.

“Our technology and expertise in real-time, privacy-friendly analytics and experimentation insights goes hand-in-hand with Vercel’s roadmap, allowing us to combine faster frontends with the data businesses need to make more informed decisions for their brand,” 

Tobias Lins, founder, and CEO of Splitbee said

• Founded in 2015, San Francisco-based Vercel is the platform for frontend developers, that provides privacy-friendly, real-time traffic insights about how visitors are using the site with in-depth page view metrics like top pages, top referring sites, and demographics. 
• Vercel works with over 30 frameworks, Next.js, Create React App, Svetle, Nuxt.js are among them. Under Armour, Nintendo, The Washington Post, and Zapier are among Vercel’s clients.
• By uniting Vercel’s strengths with Splitbee’s, brands have a one-stop shop for their web building and analytics needs. It will help brands of all sizes to adapt and thrive without compromising the integrity of their data or affecting end-user experience.