Austrian foodtech startup Orderlion raises $4M in a pre-Series A round

The Vienna-based food supply chain startup Orderlion has raised $4 million in a pre-Series A round. The investment was led by a new European VC that has not disclosed itself. Rockstart, seed + speed Ventures, Tecnet, and Gateway Ventures also participated, informs

  • Founded in 2018 by Patrick Schubert and Stefan Strohmer, Ordelion develops an app providing food and beverage wholesalers and suppliers the tools they need to digitize their business, meanwhile helping clients to reduce their food loss in the supply chain. 
  • Currently, Orderlion is used by more than 150 partner suppliers in Germany, Switzerland, Austria, United Kingdom, and offers daily support for over 2500 food and beverage outlets.

“Given additional price pressure and the need to optimize their internal processes, restaurants are turning to their suppliers and wholesalers for more efficient and easy-to-use ordering options. With our solution, we offer this large industry an easy way to digitize its processes, allowing our clients to significantly improve their operations without having to hire more staff,” 

said Stefan Strohmer, co-founder and CEO of Orderlion. 
  • The investment round was led by a new European restaurant technology investment firm that is currently in stealth mode and backed by leading food entrepreneurs and industry players, specializing in supporting innovators within the food and beverage sector. Rockstart, seed + speed Ventures, Tecnet, and Gateway Ventures also participated in the round. 
  • Orderlion will spend the fresh funding for its international expansion, growing the team, and extending the company’s product line-up.