Finland’s Nosto acquires Findologic, an Austrian e-commerce platform
- Founded in 2011 by Antti Pöyhönen, Jani Luostarinen, and Juha Valvanne, Nosto provides an AI-Powered Commerce Experience Platform. It allows online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. It helps small companies to build, launch, and optimize digital experiences without the need for dedicated IT resources.
- Nosto has partnered with brands in over 100 countries. The list includes Carrera Toys, Calumet Photographic, Alpha Industries, ASMC, and Kitlocker. The company provides client support from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas, and Helsinki. As part of the development strategy, Nosto acquired Findologic.
“The acquisition of Findologic demonstrates Nosto’s commitment to winning the product discovery market globally with our Commerce Experience Platform. Our search and merchandising capabilities have expanded rapidly during the past years, and we have remained focused on successfully integrating the technology and teams, which has allowed us to bring impactful tools and technologies to our customers and partners globally,”Jim Lofgren, CEO of Nosto, comments.
- Founded in 2008 by Matthias Heimbeck, Findologic develops an AI-driven platform helping e-retailers improve product discovery through their internal search engine. The company’s customers already include the likes of Carrera Toys, Calumet Photographic, Alpha Industries, ASMC, and Kitlocker.
“Together, Germany, Austria, and Switzerland make up one of the largest ecommerce markets within Europe and one of the most attractive regions to work with. Through this acquisition, we’re consolidating part of that market and becoming the leader in ecommerce search, giving retailers a clear choice when looking for a commerce experience solution,”Matthäus Bognar, General Manager, International, at Nosto, adds.
- With the acquisition, Nosto will accelerate the product development roadmap with access to the new talent pool of about 50 people and new technologies.