Quadra Group acquires a majority stake in Trackerbot, Bulgarian e-commerce software startup 

The London-based capital holding company Quadra Group has acquired a majority stake in Trackerbot which offers e-commerce automation software for eBay and Amazon sellers. The amount of the deal is not disclosed and was conducted as a leveraged buyout.

  • The Sofia-based Trackerbot was founded by Dobri Dobrev and Valentin Delkov, develops a SaaS suite of cloud applications used for e-commerce logistics process automation. Since its launching in 2016, Trackerbot has been trusted by over 8,000 sellers and currently operates at a near 70% profit margin. The solution supports over 60 suppliers including Amazon, Walmart, Home Depot, and works in over 20 countries, among them are US, Europe, Israel, Thailand, and Pakistan. 
  • The acquisition was made by the UK Quadra Group, a permanent capital holding company with interests in technology growth equity. The firm plans to launch several thematic strategies and ventures through an active value-add management approach, where members of its team hold key leadership and operating positions.

“The markets for Shopify, Amazon, and eBay applications are currently very fragmented, and we recognize an opportunity to aggregate some of the best-in-industry tools and applications under the same umbrella, in order to generate synergies, and streamline the search and the operations of our customers. We also have a strong in-house engineering team, which allows us to quickly develop and roll out new features and product lines in order to continually improve our offerings,”

Filip Prokopiev, founder of Quadra Group comments.
  • The acquisition of Trackerbot is Quadra Group’s first strategic venture in the field of e-commerce. The current software suite of products will continue to operate under the Trackerbot name, as part of a new entity under Quadra Group. Trackerbot will focus on growing its customer base in major markets, expanding its offering to Shopify, building and acquiring complementary e-commerce applications in specific niche verticals.