Romanian Superbet Ventures led a £1.2M investment for GoJoe, UK-based social fitness app 

The Bucharest-based tech and entertainment company Superbet Ventures led £1.2 million in a seed round of investment for GoJoe, an AI-based platform for fitness. Hellen’s Rock and Animoca Brands also participated.

  • Superbet Ventures was launched in 2008 and is the corporate venture capital arm of Superbet. It focuses on the long-term investments in technology-powered sports & gaming companies. The group is present in 10 countries, with the most important markets being Romania, Belgium, and Poland. The team gathers more than 4,500 people.
  • Other investors in the seed round include Romanian Hellen’s Rock, a single family office managing over €1 billion worth of diversified assets, the global web3 and gaming company Animoca Brands, and other angels such as ex-Manchester United captain Michael Carrick.
  • Founded by Will Turner and Phil Steele GoJoe is a hybrid consumer and B2B app which enables workplaces and brands to connect and engage their people. GoJoe combines wearables, expert/celebrity content, and team-based challenges and experiences to socialize everyday solo exercise and help people stick to their sports activities.

“We are excited to become strategic investors, convinced by the vision of GoJoe’s founders. They are exactly the type of start-up that we are looking for in the venture capital market. Having a unique and highly scalable business model, found at the cross-roads of wellbeing, sports and social apps, GoJoe has an impressive potential of organic growth with a wide range of demographics,”

Paul Neagoe, VC at Superbet Ventures says.
  • The round will enable GoJoe to scale and internationalize its B2B SaaS product and engage new employees.