Finnish Giosg acquires Whisbi, Spanish live shopping supplier Whisbi

The Helsinki-based Giosg, a live commerce platform for marketing, sales, and customer engagement has acquired Whisbi that provides a conversational platform for B2C enterprises. The amount of the acquisition was not disclosed.

• Giosg was founded in 2011 and offers the platform with features such as live chat, chatbots, interactive content with targeted messaging to help businesses communicate with their customers in real-time and provide personalized support. The company’s solutions can be integrated with various customer relationship management (CRM) systems. Currently, Giosg has more than 1,200 customers from life sciences, healthcare, automotive, real estate, and financial sectors.
• The Barcelona-based Whisbi is a video-first inbound marketing and sales platform that targets businesses within the telco and automotive industries, as well as retail, consumer electronics, e-commerce, and banking & insurance. The technology solves digital transformation problems for enterprises with products within live shopping like; one-to-one video calls and one-to-many live stream.

“The future together is looking bright. We find that with Giosg’s and Whisbi’s strong product and customer portfolios, we will be able to improve our current solutions even more in order to deliver better performance for our customers. In the world of live shopping, our joint solutions will support our customers, cover wider areas, provide a stronger foundation, and a greater overview,”

Ville Rissanen, CEO and founder of Giosg, commented.

• The deal will help both companies to grow and expand. The acquisition includes Whisbi and the subsidiary in the US. Whisbi will benefit from the additional investment and resources, as well as Giosg’s expertise and experience in the development of SaaS-technology.