Slovak social media analytics startup CulturePulse secures $1M from Zero Gravity Capital
21 April, 2023, 09:58
The Bratislava-based CulturePulse, that develops a social simulation platform to predict human behavior, has secured $1 million in a seed round from Slovak VC firm Zero Gravity Capital. The receiving of new investment will help the startup to expand the team and new markets.
- Launched in 2021 by Justin E. Lane, F. LeRon Shults, Brian Swichkow, and Maja Roknic, CulturePulse creates a behavioral and psychological digital twin of an audience that users can test content on for resonance before testing live. It helps businesses to better understand needs of customers, based on theirs real beliefs and motivations.
- CulturePulse platform can quantify anger, anxiety, personality, morality, family, friends, finances, inclusivity, racism, hate speech, and over 50 other categories across more than 80 languages. The startup also claims that its solution predicts with clinical accuracy of almost 95% correlation.
- The round was led by Zero Gravity Capital, one of the most active Slovak VC firm in 2022, according to AIN.Capital. On the beginning of 2023, Zero Gravity led a €1 million round for Readmio, the developer of an app with fairy tales for children.
- The startup will use the fresh round for further expansion of its team and exit to new markets. The main aim is to use social networks effectively and reduces their negative impact.