Startup of the Day: Supply.do, Сzech supply chain management provider

Supply.do was established in 2022 by David Klimek in Zlin. The startup develops all-in-one supply chain solutions, specializing in printing services, as well as packaging, catalogs, direct mail, POS, and helping deliver pharmacy, electronics, cosmetics, and automotive products.

Its services cover the entire process of manufacturing, assembly, B2B, and B2C distribution, thus optimize the cost, lead times, technologies, and materials. Since launching, the company’s turnover reached €470,000 per year.

In the Startup of the Day column, David Klimek, the co-founder of Supply.do, shares more details about the startup’s idea, its product, and future plans.

The Startup of the Day column on AIN.Capital is dedicated to tech projects from all sectors that originated from the CEE countries. If you would like to introduce your project, please fill in the questionnaire.

Tell us about your startup. How does it work?

Supply.do is a one-stop shop for supply chain processes and beyond. It builds the supply chain according to the client’s product portfolio and needs, instead of letting suppliers fit clients into their capabilities. This mainly works for product packaging, technical and marketing prints, labels/stickers, POS and last but not the least shipping boxes. On top of it, we are going to release a Supply.do App for e-shops, which will help them optimize their business and expansion plans in terms of fulfillment.

The services we do cover the whole process from the doors of your manufacturing house up to your end customer doors. We optimize the cost, lead times, technologies and materials, save time and even help with the cash flow.

How did you come up with the startup’s idea? What was the reason/motivation behind it?

Working in the supply chain industry for over 7 years, I began to look for a way to change the supply chain ruts and make the whole processes easier for brands, as well as for e-shops. It just made sense to combine all my experience with the European network of suppliers and help brands make things easier for them and change the standard processes.

Additionally, I was thinking about how to add advantages for e-shops and their outsourcing fulfillment. Supply.do is the connection between these two worlds – supply chain and fulfillment.

How long did it take to reach the prototype or MVP? What did you encounter?

Well, it took me a year and a half to convince myself to quit my job and start the Supply.do. Then it was a promising beginning and it went pretty quickly. I knew what I wanted to create and how customers could benefit from our services. We had the first project on the table, which included printing, fulfillment and distribution between 1 000 addresses. This order was placed 2 weeks after the company was officially launched.

When exactly did you launch your product? Or when the launch is planned?

Supply.do was launched in February 2022 in terms of supply chain services. This year we are planning to launch the Fulfillment App for e-shops. We should go online, end of Q2 or the beginning of Q3, 2023.

Tell us about the startup’s business model. How do you monetize your product?

We cover (and continue to grow) a bigger suppliers network which includes all types of printing houses, bottle manufacturers, carriers and fulfillment centers. All have been carefully selected to match our quality processes, project management processes, lead time and pricing models.

This way we can match customers’ needs whenever their focus is on the lead time, price, quality or combination of all. How we monetize these services (including customer service and project management) is part of our know-how.

What are your target markets and consumers?

Our business is focused on B2B, and we can work for any company or brand that supplies or sell physical products on the market (electronics, pharmacy, clothing, beauty, etc.). Each product has product packaging, labelling, marketing prints, and fulfillment needs as well. Instead of 3 to 6 suppliers for the product portfolio, we provide a one-stop solution.

If the startup has already launched the product, what are the results: metrics, income, or any clear indicators that can be evaluated.

In the first year, we had a turnover of €470,000 and EBITDA was close to 6%. Our services helped our customers with their projects worth €21 million. This year, we will overcome our 2022 results by the end of July 2023.

What about your team? How many people are working in the startup? If you’re looking for new employees, indicate whom exactly.

Last year we ended up in a team of 2 people internally and 5 people externally. This year we have 5 internal employees and 13 external colleagues. The last team member is the new CTO/CPO, and it is the last acquisition for another 6 months.

After launching our new app, we might start searching for people in sales with an e-commerce experience.

Have you already raised any investments? Provide us with more details on each funding round: the amount, investors, the purpose of the investment.

This April, we have raised the very first investment of €400,000 closed by Czech VC fund Nation 1. The new investment will be used for scaling, launching an app, and adding a variety of new features.

What’s next? Tell us about your future plans.

It might sound boldly, but we would like to bring a unique way how to manage printable supply chain. Additionally, we would like to introduce a brand-new option of fulfillment for small and mid-size e-shops.

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