Czech startup Product Fruits raises €1.6M for its onboarding platform

The Prague-based Product Fruits, that provides the user-onboarding platform, has announced the raising of €1.6 million in a seed round co-led by VCs Leverage and Venture to Future Fund, AIN.Capital was told. The round will be used to accelerate the development of sales organization and processes, and to create a new AI-based product.

• Founded in 2019, Product Fruits is a high-growth digital adoption platform that provides a no-code interface and easy integrations. The startup claims it helps to create seamless onboarding processes, improve user retention, and drive higher growth and revenue. 
• Product Fruits has signed up nearly 500 customers, including Olympic Broadcasting Services, Sanofi, and, IU International University.

“The reason for Product Fruits’ early success is that we fix broken onboarding processes and deliver a clear and positive impact on revenue. Customers see results from day one – higher conversion from free trials, more upsell opportunities, better NPS, and reduced customer care tickets,”

adds Lada Salom, co-founder and CEO.

• The fresh round was co-led by Toronto-based VC fund Leverage, that prefers to invest in companies operating in the gaming and mental health sectors, Slovak Venture to Future Fund, that focuses on hi-tech industries on Series A and later rounds. An early investor, Lighthouse Ventures also joined the round. 
• The startup will spend the investment to integrate AI into its technology to automatically identify opportunities for users. Product Fruits aims to triple its ARR in the next financial year, driven primarily by its ease of use for non-technical marketing users.