Latvian adtech Monetizr raises $4M

Monetizr has raised $4 million in a round led by Change Ventures, with participation by Techstars and Ludus Ventures.

• Founded in 2016 in Riga, with headquarters in Atlanta, Monetizr provides an in-game ad experience platform that revolutionizes mobile game advertising. The company focuses on helping brands to reach, engage, and convert more than 300 million global (78 million U.S.) Gen Z and Millennial consumers.
• The startup works with different companies such as Procter & Gamble and Voodoo Games. It creates an intersection of gamers, publishers, and brands to deliver better brand experiences that drive engagement at scale.
• The fresh round was led by Estonian Change Ventures, that also recently co-led €3.3 million round for Algori, a data insights startup. The investment saw the participation from US accelerator Techstars and Istanbul-based VC firm Ludus Ventures.
• Monetizr will use the funds to scale its US sales team and build out its European dev hubs in London, Riga, and Helsinki.