Tallinn-based Flowstep closes pre-seed round of €755k led by Tera Ventures

Flowstep is a UX copilot that helps to analyze the applications and design new products, has closed a pre-seed funding round of €755,000 for its further product development. Tera Ventures led the investment, Specialist VC and several angels joined it.

  • Flowstep was founded by Estonians Kaarel Roben and Matt Clannachan, Finn Sami Nieminen, Ukrainian Svyat Polishchuk in 2022.  It provides a UX library, consisting of recordings and screenshots of top applications such as Airbnb, Klarna, Spotify. The company claims its solution helps users analyze these applications and design their own products faster.
  • Among the company’s users are Meta, Nubank, Paramount+, Spotify, and DoorDash. In May 2023, Flowstep was awarded with €600,000 under the Pitch Competition 2023.
  • The investment was led by Tallinn-based Tera Ventures. Since the start of 2023, Tera Ventures has made investments in Estonian fintech Cino, Estonian legaltech Avokaado, and Polish-founded AI Clearing.

“Flowstep is making design as fast and effortless as we always wished it could be, and that’s not just good for designers—that’s good for anyone building anything in the digital space, and for the users of these products as well. These amazing founders identified a glaring pain point in UX and have the diverse skill set to actually solve it. That’s why we’re not just investing to capture this massive market opportunity; we’re supporting a team capable of redefining the industry,”

Andrus Oks, Founding Partner of Tera Ventures.
  • Flowstep will use the fresh funding round into product development, with a core focus on community-led growth.