Lithuanian toy subscription service Liledu secures €125k from FIRSTPICK VC

Vilnius-based toy subscription service Liledu has secured €125,000 in a funding round from FIRSTPICK VC and angel investors. The funding will help to propel the startup’s growth and enable the testing of its services in new markets, Vilnius TechFusion reports.

• Founded in 2020 by Laurynas Pamparas, Liledu is an innovative company that combines professional teaching methodologies, advanced data analytics, and a mindful approach to sustainability to create bespoke sets of educational “play and swap” toys for children from 5 months to 7 years old.

“In a world gravitating towards sustainable products, Žaislų Klubas stands ready to redefine the traditional toy market. Our investment aims not just at enhancing business growth but also at instigating a substantial shift in the industry,”

Andra Bagdonaitė, a partner at FIRSTPICK VC, stated.

• FIRSTPICK is one of the lead investors this round. It is a high-speed VC fund and an accelerator for tech startups in the Baltics, investing in Fintech, SaaS, Deeptech, Consumer marketplaces, and other verticals. The initial ticket is €50,000 — €250,000, but the fund can invest up to €1 million into a single company through follow-on rounds. The round was also supported by unnamed angel investors.
• Thanks to the funding, the company, previously known as Žaislų Klubas, is now set to launch market tests in the United Kingdom under the updated international brand name — Liledu.