Startup of the Day: Meiro, a Czech-founded customer data platform developer

Meiro, a Singapore-based startup that develops a customer data platform, was co-founded in 2018 by Czech entrepreneurs Pavel BulowskiJana Marle-Zizkova, and Vojtech Kurka. Meiro analyzes customers’ digital identities, and thus enables brands to recognize and track customers across various touchpoints. In January 2024, the startup secured $3 million in a pre-Series A round led by Wavemaker Partners with participation from Angel Central’s angel investors to fund its global expansion.

In the Startup of the Day column, Pavel Bulowski, the co-founder of Meiro, shares the details about the startup’s idea, its product, and future plans.

The Startup of the Day column on AIN.Capital is dedicated to tech projects from all sectors that originated from the CEE countries. If you would like to introduce your project, please fill in the questionnaire.

Tell us about your startup. How does it work?

Headquartered in Singapore with R&D in Central Europe, Meiro is the only wall-to-wall Customer Data Platform (CDP) offering flexible hosting on every major cloud and on-premise in every corner of the world.

Meiro Customer data platform features an easy-to-use end-to-end solution for data management, analytics, personalization, omnichannel marketing, and advertising. Meiro CDP turns customer data into a revenue-generating asset by seamlessly tracking users across devices, touchpoints, and a growing number of marketing channels and unifying diverse data streams into a single rich dataset.

Built for enterprises driven by regulations or needing to own and fully control their tech stack, Meiro offers transparent, flexible, and scalable architecture that seamlessly integrates with clients existing internal systems, addressing data residency and control at the core,

Marketing professionals looking to optimize campaign performance use Meiro CDP to consolidate siloed customer data into a single customer view and to use data available for effortless marketing activation and personalized customer experiences that drive engagement and revenues.

How did you come up with the startup’s idea? What was the reason/motivation behind it?

Meiro is our 2nd venture — we founded data consultancy for digital transformation & marketing projects. Talking to our clients, we saw the need for a solution to consolidate all customer touchpoints, online & offline, and to go beyond reports and dashboards by creating actionable insights and audiences segmented based on the behavior across all channels. With changing data legislations, the need for an easy-to-use, flexible platform also focusing on data security and governance was very clear to us.

How long did it take to reach the prototype or MVP? What did you encounter?

Our CTO created the MVP in a few months. What we saw was encouraging. This was the foundation of the CDP — data integration platform with Identity Graph as a core tech functionality for Meiro CDP.

When exactly did you launch your product? Or when the launch is planned?

We officially launched the product exactly 15 months after the incorporation of the company, in October 2018.

Tell us about the startup’s business model. How do you monetize your product?

Meiro focuses on software license MRR with supporting revenue from services around the product implementation and adoption.

What are your target markets and consumers?

  • EU (DACH, Central and Eastern Europe);
  • APAC (e.g., Indonesia, Australia, Singapore, Malaysia, Philippines, Thailand);
  • ME (Turkey, UAE, Saudi Arabia, Qatar)

We cater to Senior marketing / UX professionals, Data science teams in medium-sized + large-sized organizations in different industries. Our clients come from banking, e-commerce, real-estate, tourism, gaming, and media verticals.

If the startup has already launched the product, what are the results: metrics, income, or any clear indicators that can be evaluated.

Meiro CDP resolved Chemist Warehouse’s data management challenges by implementing a complex identity resolution which in turn enabled the consolidation of a holistic customer view and comprehensive customer profiling. With precise first-party data available in Meiro, Chemist can now see the complete history of users across devices and platforms, encompassing both known and anonymous interactions.

These features enabled Chemist Warehouse to centralize data points, gain better insights into customer behavior, and unlock numerous opportunities for growth while ensuring a gradual and solid progression

Impact achieved with Meiro CDP:

  • +200 audience segments created with Meiro CDP
  • +25% in Retail Media Growth
  • 10.9 million of anonymous users became addressable with 1pt tracking

In addtion, top retail bank in Indonesia improves lead acquisition, and ad relevance and boosts direct marketing engagement with Meiro CDP.

What about your team? How many people are working in the startup? If you’re looking for new employees, indicate whom exactly.

Meiro’s team currently consists of 50 people who are actively working towards our shared goals and objectives. As we continue to expand and scale our operations, we are planning to increase the size of our team to 70 members.

[Ed. You can find the full list of open positions at Meiro by following the link].

Have you already raised any investments? Provide us with more details on each funding round: the amount, investors, the purpose of the investment.

We have successfully secured $3 million in a pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks our first strategic funding round following five years of robust self-funded organic growth and profitability. The funding will be used to accelerate the company’s growth trajectory.

What’s next? Tell us about your future plans.

We aim to fast-track our product development, bolster the team, and expand our presence in Europe and Southeast Asia. Additionally, Meiro plans to enter new markets, starting with the establishment of a branch in Dubai slated for 2024.