Poland’s MCI Capital acquires a controlling stake in Profitroom

MCI has acquired over 65% of a controlling stake in Profitroom, a Poznan-based provider of online reservation system solutions for hotels. The deal amounted to about €44 million (PLN 190 million), while the company’s valuation reached a little below €69 million (PLN 290 million), Mamstartup reports.

• Profitroom was founded by Marcin Dragan in 2008. It offers a solution enabling automated reservation processing, sales channel management, customer relations management and payment processing. This allows hotels to build a sales channel.
• The company employs nearly 300 people, operates in 50 countries and supplies its products to over 3,000 hotels. Profitroom increased its sales four times within 5 years. In 2022, it had PLN 52 million in revenue and PLN 5.3 million in net profit.

About the deal

• MCI Capital, a digital private equity group based in Warsaw, Central Europe, with PLN 2.8 billion in capital under management, acquired 65% of the shares from the Polish company Cyber_Folks.

We are glad to be selling our block of shares in Profitroom to the MCI fund. We believe that it will be a very good partner for the coming years, which will enable further global scaling of the company. We are satisfied with the transaction process: it went smoothly and without any surprises. At the same time, we would like to thank the entire Profitroom team for the last 4 years of our common journey and the results achieved during this period,

Jakub Dwernicki, president and founder of Cyber_Folks, says.

• Founded in 1999, MCI is focused on investments in digital economy, in the expansion and buyout area in Poland, the Baltics, Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Greece, and the DACH region.
• Its current portfolio includes 14 active investments in the areas of e-commerce, fintech, SaaS, cloud gaming and marketplaces including the area of green transformation/climatech. Until 2020 MCI has invested approximately PLN 2.5 billion in 14 buyout investments achieving 27% IRR.

The acquisition will help Profitroom scale its global development and achieve the position of a global leader in the hotel online booking engine segment.