Czech startup Behavio raises €2.25M to democratize brand marketing

Behavio, a Prague-based developer of behavioral brand measurement technology, has informed AIN about the closure of its €2.25 million late-seed funding round from Airbridge Equity Partners. The investment will underscore its growth in the brand and advertising industry.

  • Founded by five marketing industry insiders, Behavio launched its brand for tracking and ad testing tools in 2022 and 2023, respectively. Now, the company tracks brands and ads across 13 countries in Europe, America, and Asia.
  • Among its partners are over 400 consumer brands and agencies, including T-Mobile, LEGO, and Publicis. The majority of them are from e-commerce, fintech, online services, or food and beverage sectors – brands like Footshop, Flashscore, or Bonami.
  • To date, Behavio secured €3.5 million in funding from Airbridge Equity Partners, Presto Ventures, J&T Ventures, and several angels, including ex-Emplifi Nik Pantovic.

Our goal is to enable marketers to make truly resonant brand marketing and to easily prove its business value to the CEO. We offer affordable, easy-to-navigate dashboards that show you straight away what’s hitting the mark and what needs a tweak – when it comes to specific ads or the brand health as a whole. Thanks to our advanced behavioral research methods, we provide marketers with uniquely practical insights,

Jiri Boudal, Behavio’s co-founder and CEO, says.
  • The fresh round was led by an existing investor Airbridge Equity Partners. It is an Amsterdam-based  investment firm providing flexible investment solutions to technology-driven companies in Europe. The firm invests around €1 million – €5 million with the ability to stay active over time.

Behavio plans to use the investment to develop its platform further, to implement artificial intelligence and provide more accurate data on how and where people focus their attention when they watch an ad.