UPD: [non-existent source] Finland’s Nosto secures over €7M from Nordic Secondary Fund

UPD 31.05.2024: The source material that this article referred to was removed at the request of Nosto’s founders. You can access the web-cache version of the source material by following the link, however it may prove to be incorrect or non-factual.

Additionally, Nosto’s founder Juha Valvanne contacted our editorial office stating that: “The information in your article is not either public or correct and is based on non existing source.” Thus, we ask our readers to read this article at your own discretion:


The Danish VC firm Nordic Secondary Fund (N2F) has invested over €7 million in Nosto, a Helsinki-based intelligent Commerce Experience Platform (CXP) for brands and retailers. The investment in Nosto marks the 40th investment of the Nordic Secondary Fund.

  • Nosto provides an intelligent Commerce Experience Platform (CXP) that gives brands and retailers intuitively designed tools to increase online revenue through end-to-end commerce experience management. The platform uses AI to help brands enrich and activate customer, product and content data in real-time across personalization, product discovery, and user-generated content to deliver high-performing commerce experiences at scale.
  • According to the company, it supports intelligent commerce experiences for more than 1,500 brands, including Kylie Cosmetics, Dermalogica, Belstaff, The Travel Corporation, BYLT Basics, Douglas, MUJI, Flight Center, Lord and Taylor, Vuori, FIGS, and more.

Investment details

  • Founded in 2018, N2F acquires secondary stakes in companies that have completed a Series-A capital raising from venture capital or corporate venture. In total, it has invested €93 million in secondaries in The New Nordic region, and 37% in Baltic-founded companies.
  • The fresh investment in Nosto marks the 40th investment of the Nordic Secondary Fund.

In September 2023, Nordic Secondary Fund made a €3.5 million investment in Estonian logistics startup Cleveron.

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