Ukraine gets a new sport tech fund —

The first Ukrainian fund, which will invest in the sport tech sector, was launched in Ukraine. The fund will focus on software and hardware projects at the pre-seed and seed stages. The future check amounts are yet undisclosed, InVenture informs.


  • The fund’s team includes two people: Dmytro Bondarenko, the general partner of, who is also the general director of the LIGA group of companies, and Olena Pshenychna, the managing partner, an entrepreneur, and business angel.

During my active career as an investor and entrepreneur, I saw the number of requests to the market in sports technology. And this is an incredible amount. I saw what a voluminous ecosystem can be built. Due to the large number of international connections, there is an opportunity to help our projects reach the international level,

Dmytro Bondarenko, the fund’s general partner, said.
  • The fund will focus on software and hardware projects at the pre-seed and seed stages, that is, already showing sales. Partners of the fund will also provide mentoring and incubation assistance.
  • Ruta’s team didn’t disclose specific check amounts. According to its website, $22 million was invested in sport tech across nine projects.

The sport technologies sphere is not only fitness applications with a virtual trainer or gadgets. These are sports business management, augmented reality, Esports, statistics for sports and working with data. The trend is growing in the world. In 2023 year, 34 new funds were launched. And we want to be the guide that will help Ukrainian startups enter international markets and be a solid platform for them,

Olena Pshenychna commented.