Ukrainian-founded martech startup Ability AI secures $1.1M in a pre-seed funding

Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, has secured $1.1 million led by a Ukrainian VC fund SMRK. The investment will help the company to expand its team, update product development, and release the system for public clients in the US and Europe.

About Ability AI

  • Ability AI was founded by Eugene Vyborov in 2023. Later down the line, Eugene was joined by Oleksiy Osypenko, who is now the co-founder and CTO of Ability AI. The startup is dedicated to solve tasks for full-cycle processes, including strategy, creative content, media buying, and analytics.
  • The potential audience of Ability AI are small and medium-sized companies with an annual turnover of about $15-20 million. The company is registered in Delaware, USA, and its valuation is already estimated to reach $10 million.
  • According to Ability AI, it helps automate many tasks related to paid marketing, from strategy development to analytics. The platform consists of agents responsible for strategy, content, landings, media buying, analytics, and overall marketing management. Its UX solution based on interface for communicating with agents via chat or voice commands, as well as widgets with real-time information updates.

I envision a world where people can run multiple businesses from a single device, with AI handling daily marketing decisions. This allows you to focus on strategy, product, and unique creatives. For this, new systems are needed where AI sees the full picture about your products, campaigns, and competitors, and can act within defined boundaries. The technology is here, and it’s now about execution. We created Ability AI as a reliable tech tool with a clear vision, a product development roadmap, and effectively proven technology. Our agents use top tactics in paid marketing to achieve the best ROAS, revolutionizing digital commerce for marketers and business owners,

Eugene Vyborov, the CEO and co-founder of Ability AI.

Investment details

  • The fresh round was led by SMRK, a global VC founded in 2013 focusing on seed through Series B stages. It provides $500,000-$1.5 million checks to startups with a clear connection to Ukraine and a high potential to bring positive economic, social, and environmental impact.
  • Among other participants are Anthony Venus, Catherine Dahl, Nick Bilogorskiy, Andrey Akselrod, Dominic Schiavone, Vital Laptenok, Deborah McGargle, Joseph Lemay, Kendall Hope Tucker, and SID Venture Partners.

The company has just released a Strategy Agent for beta testing, and once this testing is finished, Ability AI will introduce paid packages to access more sophisticated features. The rest of the platform is in active development stage, but users can already sign up to receive a priority on the waitlist. The initial system’s release is targeted at small batches of companies.

The current investment will help the company to expand the team, update product development, and release the system for public clients in the US and Europe.