«Berry Side of Life »

Makariv district, Kyiv region
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The Barzo family grows berries and sells them directly to the end consumer.


Iryna is an agronomist by profession and has been growing berry crops for 8 years. Iryna uses innovative approaches to optimize her work. Her husband Dmytro, who developed a unique electric car called Avatar, helps her in this. Avatar is now Irina's constant assistant in the field, it facilitates and speeds up the painstaking work with berries.

The village where the Barzo plantations are located fell under Russian occupation in the spring of this year, so it was not possible to start planting berries on time. But the couple returned home as soon as the Ukrainian army liberated the Kyiv region, and the bountiful harvest of berries was not long in coming.

«This year's events stimulated me to pay more attention to finding and expanding my niche and improving my sales channel oriented to the end consumer. Despite all fears, it turned out that our people were looking forward to a fresh, beautiful, and sweet berries. As in previous years, our regular customers came to us, as well as new ones. This season, we have expanded our sales market to more than 1,000 customers»

In the spring of 2023, plans are to allocate a separate plot of land for experiments with the latest technologies and the use of the latest achievements in agronomy. This will help improve the Barzo’s family production and share its experience with other producers to popularize effective berry growing technologies in Ukraine.