in 4 years Universe made it to the top-3 world iOS tools developers
The Ukrainian IT company Universe developing iOS tools Guru Apps made its first million during its first year. In four years it entered top-3 world iOS tools developers by income. This was made possible by the team, united not only by professional gains but with values — to invent and create technologies changing lives for better. Leading Universe experts tell AIN.UA all about Guru Apps developing from an idea to apps used by millions.
Seven years ago its founder Yaroslav Morozov started working at Genesis as a Junior iOS Developer. In 1.5 years he grew to a team lead position and started thinking about a business of his own. Not something local, but a scalable international story. Yaroslav came up with an idea to create a VPN service and asked top managers to help him launch a startup for that.
As it appeared VPN market was quite crowded at the time. At some point, the team managed to reach 100 000 monthly installations but still struggled to offer users something totally new. So Yaroslav started searching for new app ideas and thought about tools for iOS devices: small pieces of software designed to help users fix one important issue.
In 2018 Yaroslav launched his first iOS tool: a mobile scanner for iOS named Scan Guru. In the next few years app for translation Translator Guru and Cleaner Guru, a cleaning tool for iPhone, followed. That’s how Universe came into existence. All its apps are united into the Guru Apps ecosystem.
In a year the company made its first million dollars and in four years it entered top-3 utilities software publishers in the world.
So which tools does the company create and what makes them unique enough to make it to the top of AppStore ratings in dozens of markets?
Despite all the challenges, the company continues its growth by developing products and the team. Universe proved to be quite resilient during the pandemic and does not lay off teams even in times of war. On the contrary, it shows stable growth, raising compensations for those who perform well enough. Universe donates to Ukrainian Army (more than 3.5 mln overall) and helps the team’s friends and family who are now defending the country.
With the war raging and pending crisis, there is still a hunt for good IT specialists in Ukrainian IT. And the company is inclined to offer the best terms to its future teammates. There is one more obvious bonus: a chance to work with services from the top ratings of international App Stores.The Guru Apps tools ecosystem created by the team is constantly developing standing on the three whales: mobile scanner Scan Guru, translation app Translator Guru, and cleaner app Cleaner Guru.
Transforming a smartphone into a powerful mobile scanner, that could fit in a pocket.
Granting to a tablet or a phone the ability to speak more than 100 languages.
Helping to clear iPhone memory from unnecessary and trash content in one tap.
‘Find a job you like, and you won’t work a single day’ — many think this to be a quote by Mark Twain and many others. Tim Cook, СEO Apple, corrected it: ‘If you are passionate about your job you’ll have to work hard, but you’ll never regret it’. It so appears these are the exact feelings of the Universe team. To be involved in creating services that help millions of people is motivating and inspiring, and developers themselves admit to it:
In four years the company grew from a few developers to a team of 70 people, becoming one of the most financially successful developers of iOS tools in the world.
I’m thrilled to work together with the best people, each of them inspiring me to move forward and make ourselves and the world around us better.
The hi-tech world is in a constant development phase and to retain its top positions in App Store Guru Apps can’t afford to simply hold its ground.
So the team is getting ready to release the new app versions with plenty of new features. In Scan Guru they plan to add the option to transform scanned documents into real editable .docx-documents with all the formatting: text blocks, tables, and images. They also plan to make working with PDF files more comfortable. The team is aiming at transforming a pocket scanner into a universal tool.
The long-term goal is to transform Scan Guru into a multi-tool for complex work with any type of tasks with documents.
To update Cleaner Guru the team is now conducting a series of user interviews to see their ‘pains’ and to make new features more effective and comfortable. The Guru Apps ecosystem is in constant development but the team is working not only on the existing successful apps but on fresh ideas. Now Guru Apps show tens of millions of downloads. But Apple has more than 1,8 bln devices all over the world so the Universe team has much to get done yet. Now they are looking for new Universe people who could help them in this task, those who are proactive, take initiative, love mobile development, ready to make this world a better place.