Fresh juices brand Natura Cold Press attracts over $270k

Warsaw-based Natura Cold Press has raised over $270,000 from early-stage VC fund bValue, writes MamStartup.

Natura Cold Press is an e-commerce company from healthy lifestyle category, launched in 2016 by Oskar Lis. It produces fresh juices and sells them under the three brands:

• Natura Cold Press is a premium brand that is sold through the online store. Customers can personalize an order by creating their own juice, detox programme or buying a subscription. 
• Słońce is a brand of unpasteurized cold-pressed juices sold in the large retail chains, such as Carrefour, Frisco.pl, SPAR. 
• Natura Sport Press is also the brand of unpasteurized cold-pressed juices specially made for selling in sports centres and gyms.

The investor is Polish venture capital firm bValue that supports Industry 4.0 and e-commerce startups from the CEE region, focusing on Poland and Ukraine. As we wrote earlier, bValue has invested in the Your KAYA eco-friendly feminine hygiene brand.

The attracted capital Natura Cold Press wants to spend for designing of the new product lines that are not yet presented in Poland, as well as the development of the R&D department and online channels.