Austrian startup Shopstory raises €1M for its e-commerce automation platform

Vienna-based SaaS startup Shopstory has raised €1 million to further develop its no-code online shops automation platform. Two new Austrian funds Hardlymountain Capital and Calm/Storm joined the existing investors in the round, EU-Startups reports.

  • Founded in 2020 by Robert Böhm, Roman Schweiger, and Sebastian Schwelle, Shopstory provides AI-based marketing software that makes online shops more profitable. It replaces marketing agencies, reduces costs, improves online store Google Ads & SEO performance, and automates keyword research.
Shopstory raises €1M
Co-founders Robert Böhm and Sebastian Schwell
Image: Shopstory
  • The solution allowed the company to achieve its first million euros in annual recurring revenue in just 24 months after the launch. Now, Shopstory operates in four European countries and has more expansion plans.
  • The new investors include Hardlymountain Capital, a Baden-based fund supporting software startups, and Calm/Storm, a Vienna-based early-stage digital health fund. The existing investors tecnet, Hansi Hansmann, and Patrick Pöschl also supported the round.

“We see a huge opportunity for our solution, as online shops face increasing challenges to differentiate themselves from the competition and delight their customers”

Robert Böhm, co-founder and CTO of Shopstory, comments.
  • Shopstory will use the fresh funds to grow its team and recruit experienced leaders. The startup also aims to further improve its product and build a no-code platform for sharing e-commerce experience.