Austrian SaaS provider Shopstory receives €2M from local funds

Shopstory, provider of an online store marketing software, has received €2 million growth capital.  The investment came from aws Gründungsfonds, Calm/Storm, tecnet equity, startup300, and existing angels. In May this year, the startup also raised €1 million investment.

  • The startup was founded in 2020 and operated under the name boomerank until 2022. Currently, Shopstory provides a no-code platform that enables online stores to automate processes that actually deliver performance.
  • Via the platform customers receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. The investment is second for Shopstory in 2023: in May it raised €1 million from two Austrian funds Hardlymountain Capital and Calm/Storm.

“Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes,”

says Sebastian Schwelle, CEO and co-founder of Shopstory.
  • The fresh round was backed by:
    • aws Gründungsfonds, Austrian venture capital fund with a fund volume of around €70 million. It is a seed investor that support startups in the B2B software, life sciences and green tech sectors.
    • Calm/Storm, Vienna-based early-stage digital health fund.
    • tecnet equity, an Austrian venture capital fund investing in innovative high-tech companies with potential for significant growth.
    • startup300 that operates as an angel investor network and business accelerator offering services to Austrian startups.
  • The fresh capital will be used for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. “Shopstory Flowbuilder” is already announced under the code name “Project Pulse”, will make it possible to completely automate repetitive processes in e-commerce marketing.