US-Latvian Morty closes $2.2M round to develop new formats of entertainment

Morty, Latvian and US-based startup building a marketplace for escape rooms, location-based VR, art exhibitions, attractions, has closed $2.2 million to build the “biggest theme park in the universe”.  The round was led by Protagonist.

• Morty is co-founded by Latvian Karlis Lapsins and Los Angeles-based CEO Andy Bauch. The startup develops a platform for entertainment where app users can find experiences local to them, keep track of their times and scores, see who took part in the activity and look at any pictures taken. Users can also build a wishlist of escape rooms and other immersive experiences they would like to try.

• The startup claims that its database has over 4,000 attractions. In addition, in a month, users registered more than 400,000 impressions and left more than 300,000 ratings and reviews.

“Most immersive attractions are all about being together. At Morty, our goal is to remove the friction of discoverability and planning so you can enjoy these memorable experiences with your friends more easily,”

Karlis Lapsins commented.

• The round was led by Protagonist, an early-stage venture capital fund located in Miami Beach, Florida. The fund prefers to invest in the cryptocurrency, blockchain, cybersecurity, fintech, infrastructure, and gaming sectors.
• General Catalyst, Animo VC, Wedbush Ventures, Unpopular Ventures, Wonder Ventures, and several angel investors also participated in the round.
• With the fresh investment, Morty will expand into the haunted attractions market. It also announced that through 2024, Morty will start to monetise the platform.