Estonian gametech Sisu Group secures €14M in funding

The former founders of Coolbet have established Sisu Group, based in Tallinn. Recently, it has secured €14 million in funding. The round was led by Level Up Entertainment.

• Sisu Group is a startup founded by iGaming veteran Jan Svendsen, who previously founded Coolbet, NordicBet and Triobet — companies with a total exit value of over €240 million. The company aims to merge consumer-facing products with a technology platform. Its approach allows to offer different brands directly to consumers while simultaneously providing their technology and services to other gambling operators.

“Our vision extends beyond mere financial success. Sisu Group’s aim is to create a workplace where employees find daily inspiration, working alongside happy and motivated colleagues.”

the startup’s team claims.

• The funding round was led by Level Up Entertainment, a specialized investment firm with deep roots in the gambling sector. The investment was also joined by angel investors from Scandinavia and Estonia. Notably, Sisu Group made the strategic decision to decline bids of €5.5 million, signalling a disciplined and focused approach to their financial strategy.
• Sisu Group has already secured their first customer for the technology platform, slated to utilize the technology in 2025. It also plans to expand its team to over 60 employees by the end of the month.