Poland’s martech startup edrone raises $5M led by INventures

edrone, a Polish developer and marketer of Marketing Automation and CRM systems for e-commerce, has announced a $5 million (PLN 20 million) round led by INventures, with participation from Mueller Medien, Atmos, and PortfoLion. The new capital will support edrone’s continuous growth.

• Founded in 2016 by Michal Blak and Rahim Blak, edrone builds an e-commerce CRM with marketing automation and voice commerce. The company claims to cater to a dynamic sector of hundreds of small and medium enterprises frustrated with the lack of value generated with existing solutions.
• The startup claims, in 2023, it doubled revenue in Brazil and improved sales efficiency and NDR (Net Dollar Retention) in Poland. In 2020, the company received the round from VC investment partners at Portfolion – a series Pre-A investment of $2.5 million. In 2022, the startup received an additional Series A funding.

The investment details:

The investment was led by INventures, a Poznan-based VC fund specializing in strategic consulting, helping companies improve their core business areas. edrone is the fund’s ninth investment. Existing investors PortfoLion, Mueller Medien, and Atmos was also joined the investment.

Our first round with PortfoLion Capital Partners helped us become metric-driven and revise our business model. The next with Atmos Ventures and Müller Medien GmbH & Co. KG forced us to think about scale-up and discover the Ideal Customer Profile. The third with #InVentures will allow us to scale the business with much better efficiency on verified markets,

Michal Blak, CEO and co-founder od edrone, commented on the investment.

The Board of Directors, which includes Michal Blak and Maciej Serafin, will be supported by the Supervisory Board, represented by: Katarzyna Dąbrowska, president of INventures, Tibor Győrbiró, partner at PortfoLion, Michael Amtmann, head of Mueller Medien New Business, Sami Moughrabie, founder and Managing Partner at ATMOS Ventures, Steen W. Sorensen, owner of VarsoGroup.

edrone will use the funding mostly to expand the Brazil branch and hire new employees, at least doubling the company’s headcount in Brazil.