DealGuru secures €890k from Finnish backers Innovestor and Gorilla Capital

Swedish e-commerce startup DealGuru has secured around €890,000 (SEK 10 million) in an oversubscribed seed round. Helsinki-based venture capital firms Innovestor and Gorilla Capital provided the capital to help build the largest e-commerce community in Sweden.

  • Founded in 2022 by Johan Selin and Lasse Järvinen, DealGuru develops a community-powered e-commerce platform where online shoppers can find and share the best deals in the market. Apart from saving money, the startup strives to make a positive difference in the lives of its users by offering them the knowledge and tools to make smarter decisions.

The feedback from our community, which is the core of our business, is incredibly important. There is a desire among our members for an app that makes it easier to navigate among our 8,000 offers, so we will deliver that as soon as possible,

Johan Selin, co-founder at DealGuru, comments.

The investment comes from Finnish VC firms Gorilla Capital and Innovestor along with some experienced entrepreneurs, business angels, and family offices.

  • Gorilla Capital positions itself as a Nordic industrial Super angel. The firm invests in early-stage technology companies from Finland, Sweden, Denmark, and the Baltics.
  • Innovestor is an investment company focusing on venture capital, commercial real estate, and corporate venturing. The firm manages four VC funds with over €220 million in total capital, and also runs the accelerator program PALO.

The fresh capital will enable the startup to reach its goal of helping Swedes make better purchase decisions and save them time and money by using DealGuru.