Ukrainian firm TA Ventures participates in London-based Jiffy’s £2.6M seed round

TA Ventures, a Ukrainian VC firm investing in early-stage startups, has participated in a £2.6 million seed round of Jiffy, a London-based superfast grocery delivery service. This is reported by TechCrunch.

The round was led by LVL1 Group, with participation from AddVenture, TA Ventures, Vladimir Kholiaznikov, and angel investors Oskar Hartmann, Alexander Nevinskiy, and Dominique Locher.

Jiffy will use this investment to launch its first stores in London this month. Also, it plans to make the service available in Westminster, Waterloo, Lambeth, Battersea, Clapham Town, Shoreditch, Bethnal Green, Hackney, Whitechapel, Stepney Green, and Leytonstone.

“Our goal is to make it as accessible as possible for a very wide audience: from busy parents juggling work, raising children, and an active social life to busy professionals in urban areas for whom saving time on essential shopping means they are free to use it for activities they really enjoy,” says Artur Shamalov, Jiffy founder.

About Jiffy

According to the company’s LinkedIn page, Jiffy is an online supermarket with an ultrafast delivery service founded in 2020 and based in London. Jiffy’s mission is to transform customers’ online grocery-shopping experience to make it faster and more convenient to get the products they need when they need them. Its on-demand delivery service offers a wide selection of fresh produce and household essentials sourced from popular brands and local suppliers at retail prices. The company uses a network of smart fulfillment centers, known as cloud stores, which are dedicated to serving the needs and are tailored to the tastes of local communities.