Polish adtech Influence That Matters raises €925k from Arkley Brinc VC
Warsaw-based adtech startup Influence That Matters has raised €925,000 (PLN 4 million) from Arkley Brinc VC. In addition to the financing, the startup begins cooperation with a company supporting business and IT development — EUVIC, MamStartup reports.
- The company was founded by Polish streamer and influencer Katarzyna Paciorek, known as “KASIX”. Working throughout 2023, the company has created the tool for digital influence marketing, called ITM.
- ITM automates billing and increases accessibility for online creators, enabling standardization and unification using the best practices to plan advertising campaigns in the media, and provides key statistics of campaigns to advertisers in real time.
“Following several years working on brand campaigns with major brands such as Netflix, The Coca-Cola Company, Nintendo, and adidas, Katarzyna already gained a wealth of experience working on influence marketing, so she understands the needs content creators and advertisers, and saw how fragmented the market was until now,”Arkley Brinc VC representatives commented.
- To fund the development, the startup has obtained around €925,000 (PLN 4 million) in investment from Arkley Brinc VC, a fund co-created with the PFR Starter FIZ program from PFR Ventures and LP Group One, an independent communications group in Poland.
- Furthermore, the developers decided to take a bold business step by establishing a cooperation with Euvic 360E-COM, a technology company in the martech area.
Even before the official launch, according to KASIX, nearly 4,000 digital creators were registered on the ITM platform and their number is still growing.